Substance of Reality Essay Example | Topics and Well Written Essays - 1250 words

Substance of Reality - Essay Example Another early philosopher of repute that grappled with the scientific explanation of what the substance of reality really was is Heraclitus who argued that all reality is involved in an ever-shifting flux (Solomon, Martin & Higgins 51). Precisely, Heraclitus argued that no one could ever step into the same river twice. Democritus, on his part, reduced all reality to an inestimable number of imperceptible and inseparable particles known as atoms, which are always moving in the emptiness and bumping into each other as if to combine but then separate. Just like the cosmological speculators, the Sophists also sought alternatives to thinking that was enshrined in authority, tradition and mythology; this established the foundation for two of the greatest ancient Greek philosophers ever known to this day, Plato and Aristotle. While Plato was Socrates’ greatest brainchild and student, Aristotle was Plato’s most famous student. Aristotle also mentored the greatest and most succe ssful conqueror and ruler ever known, the one and only Alexander the Great. Plato had political links both to the oligarchy and democracy and like Socrates, who participated in a discursive practice with his contemporaries challenging them to critically examine their ideas and beliefs, he believed in the prominence of virtue. Socrates taught all his students including Plato that every man was obligated to discuss virtue daily especially because a life that is not examined is not worth living at all. Socrates was largely opposed to the Sophist’s relativism and skepticism. Nevertheless, Socrates also emphasized values rather than physical science like Sophists, unlike other philosophers that came before him. Aristotle points out that Socrates emphasized questions of morality and specific definitions. Granted that Plato was thoroughly enchanted by Socrates’ teachings, it is often felt that his philosophy is a synthesis of the system of critical inquiry he inherited from h is teacher, the Socratic thought he adopted.

The Not-So-Wonderful World of Euro Disney Case Study

The Not-So-Wonderful World of Euro Disney - Case Study Example The company said these efforts led to "a substantial increase" in attendance and hotel occupancy, and to a 17% rise in operating revenue" (Cateora, P. and Graham, J., p. 614.) Another factor that contributed to the park's unsuccessful year was that transatlantic airfare wars and currency movements led to visits to Orlando's Disneyworld being less expensive than going to Paris. The weather in Florida was sunny and the beaches are nearby. The saw EuroDisney as another form of American imperialism, or an extension of the American Empire. "American Empire is a term relating to the political, economic, military and cultural influence of the United States," explains Wikipedia (2008). The factors that played into the unsuccessful first year could have been foreseen somewhat easily by EuroDisney and/or the parent company. The same goes for their being able to control them. Hostility among the French had risen even as the plans were being set as it was stated earlier, that they did not want American imperialism invading their country and culture. Cateora, P. and Graham, J., p. ... The French were upset during the early advertising because of the advertisement's focus on the size and glitz instead of the different rides and attractions. (Cateora, P. and Graham, J., p.614.) As most of us know, advertising plays a very strong role in our world today. Nowadays it seems that the only way to avoid any form of advertising is to isolate oneself and live in a cave but not all advertising is negative and bad. It is found almost everywhere Student's Last Name 3 such as just by walking on the street, driving a car, or watching TV. Ference (2004) reports, "Every surface that could possibly have an ad slapped on it -- clothing, buses, taxis, myriad walls and billboards, even the snow you ski on -- now hawks something." According to Wikipedia encyclopedia, "Advertising is the promotion of goods, services, companies and ideas, usually performed by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. ("Advertising", 2006). Companies are bombarding us with thousands of different ads with only one intention: to persuade us to buy their products. Every advertiser or company must do more than just make a product, give it an attractive price, and offer it to the consumer. They have to also communicate and promote it to their current and future customers; they have to advertise it. Advertisers appeal to the lusts, desires, and wants of the target market or potential customer. Therefore, the ability to foresee tha t the advertising was getting a negative response was obvious and this could have been somewhat controlled by EuroDisney and/or the parent company Disney. Yes, advertising bombards us everywhere but it is not without control and regulation by thegovernment,